Simulation · 11 Sept 2026 · Peter Hanlon

DOOH King of the Hill

Paint the screens

DOOH King of the Hill is a 3D game set in Manchester Piccadilly Gardens. Players paint D6 digital-out-of-home screens to win impressions — a playful version of filling a space with out-of-home inventory.

I always liked the game De Blob on the Wii. I used to play it with my kids. It has really nice physics, and painting a white city with colour struck a chord with me about how filling the space with impressions on DOOH boards was similar.

Gameplay: a player paints D6 boards around Piccadilly Gardens. Screens change colour as impressions are claimed. WASD to move, drag to orbit.

Same idea, different format

I've been playing around with 3D immersive experiences lately (see the King's Cross agent simulation) and this just seemed like a fun way of stretching outside my normal day to day job. I like to challenge the status quo and I thought this was a fun way of getting over the same concept as the agent simulation, but in an innovative format.

Why Piccadilly Gardens

It's based on Manchester Piccadilly Gardens, which is naturally self-constrained, is immediately recognisable to those who have been there, has the theatre of the trams, and importantly it has a ton of D6 screens. I consciously left out the homeless people and the food delivery bikes (if you know, you know).

How to play

Open the live build. WASD or arrows to move, space to jump, drag to orbit, wheel to zoom. Play against a bot offline or online, or create a two-player room. Paint the screens, win the impressions.