AI Demo · 20 May 2026 · Peter Hanlon

Audience Design Assistant

Just ask for the audience

The Audience Design Assistant is a conversational tool for building target audiences on Skyrise data. You brief it the way you would brief a planner — not by clicking through another filter wizard.

Audience design is usually a form with too many filters. I wanted something closer to how people actually brief: a conversation where you say what you are trying to do, and the system helps you shape a segment that is not obviously rubbish.

Why a chat interface

Most of the time the hard part is not clicking checkboxes. It is translating a fuzzy brief into something measurable. An assistant that can ask follow-ups, challenge lazy assumptions, and surface segments you might not have named yourself felt more useful than another wizard with a progress bar.

I am not pretending the model knows your brand better than you do. The point is to get to a better first draft faster — and to make the trade-offs visible while you are still designing, not after you have bought the media.

What it is trying to do

Help you design and optimise target audiences with the data we actually have, in language a planner would use. Build a segment, poke it, refine it. If the answer feels too confident, that is a smell — tell me. I would rather fix the tone than ship something that sounds like a brochure.